Lumia is undeniably the dominant force in Windows Phone but while there are a number of high end Lumia devices it’s the low end ones that really seem to sell well. It’s easy to see why, as they combine a low price tag with surprisingly slick performance.
The Lumia 530 is the latest of these affordable handsets and it’s just been announced. The phone includes a 1.2GHz quad-core Snapdragon 200 processor and 512MB of RAM, which is certainly on the low end but it runs Windows Phone 8.1 which is very light on resources, so it should perform every bit as well as a lower mid-range Android handset.
Speaking of Windows Phone 8.1, that includes a bunch of new features such as Action Centre, which gives you quick access to notifications and settings and we’ll soon be getting ‘Cortana’ too, which is Microsoft’s long-awaited virtual assistant that gives Google Now and Siri a run for their money.
The Lumia 530 also has a 4.0 inch 854 x 480 display with a pixel density of 246 pixels per inch, a 5 megapixel camera, 4GB of built in storage and a microSD card slot with support for cards of up to 128GB, plus it comes with 15GB of free OneDrive storage.
It has a colourful plastic shell, typical of Lumia phones and you can easily switch it for a new colour if you ever fancy a change. Battery life should be solid if unexceptional too, with a 1430 mAh juice pack and quoted talk times of up to 10 hours or a standby time of up to 22 days.
All in all it’s shaping up to be a very tempting entry-level handset, especially as it’s expected to sell for under 100 Euros (£79) when it launches in August.
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