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Lumia 830 image leaks with new branding

By Kevin Thomas on 10th July 2014

Nokia Lumia 830We’ve been wondering for a while what would happen to the Nokia name now that Microsoft has bought the company. On the one hand it’s owned by Microsoft now, so Microsoft might want its own branding, but on the other hand Nokia is a known name with a loyal fan base, so ditching it could hurt handset sales.


However a leaked image shared by WindowsBlogItalia may have revealed Nokia’s fate, as it shows a handset with the branding ‘Nokia by Microsoft’. So assuming the image is legitimate it’s a compromise of sorts and a logical approach for Microsoft to take.


We wouldn’t be surprised if a few years from now Microsoft phases out the Nokia name entirely, but for now it remains, so that those familiar and loyal to it know what they’re buying, but with reminders that Microsoft now owns the company, so that if and when it does get phased out the Microsoft name will be heavily associated with it.


That’s not all you should take away from the image though. It’s a rare occasion where the phone itself isn’t the star of the show but it’s still worth highlighting. The photo is believed to be of the Lumia 830, an as-yet unannounced handset, that according to rumours will have a 4.5 inch screen.


The image meanwhile reveals a 13 megapixel Carl Zeiss camera, so its photography skills should be pretty high and certainly an improvement on the 8 megapixel Lumia 820. So far nothing else is known about the phone, but once one leak comes in more are sure to follow, so stay tuned for more information on Nokia’s (or should that be Microsoft’s?) latest handset.


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