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BlackBerry partners with Amazon for massive app boost

By Simon Thomas on 01st July 2014

BlackBerry partners with Amazon for massive app boost


BlackBerry has been having a hard time of things in recent years, but things have been looking up slightly since John Chen took over as CEO in September. BlackBerry’s prospects may be set to improve further still as the fruity company has partnered with Amazon to offer its Appstore on BlackBerry devices.


While there are any number of reasons for BlackBerry’s troubles one of the biggest is surely the lack of apps available for its smartphones, particularly in comparison to Android and iOS. But by putting Amazon’s Appstore on its devices users will have access to over 240,000 Android apps, including big hitters like Netflix and Pinterest.


That should be a huge boost to the struggling company and might be not only enough to keep many existing customers on-side, but also to win over a lot of new customers, especially as BlackBerry is basically the only company that still makes QWERTY handsets. The market for such devices may be dwindling but we’d wager it’s still there and in the past many would-be buyers may simply have been put off by the lack of apps.


“Making the Amazon Appstore available on BlackBerry 10 devices will help BlackBerry continue to meet two essential needs: greater app availability for our smartphone users and enhanced productivity solutions for enterprises,” said BlackBerry Executive Chairman and CEO John Chen. “We’ve listened to our customers and have taken this important step to deliver on their needs, while executing on our strategy.”


The addition of nearly a quarter of a million apps will still leave BlackBerry trailing behind iOS and Android for app selection, but it should at least put it close to the selection available on Windows Phone and will ensure many of the most popular apps are covered.


The Amazon Appstore will be available on all devices running BlackBerry 10 and it will make its debut this autumn, alongside the BlackBerry 10.3 operating system update. So if you’d previously written BlackBerry off, now might be the time to reconsider.


Have you checked out Amazon's 3D smartphone?

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