Sky Now TV enables users to rent or watch over 600 movies available and 5 new films will be added every week 12 months before they are available on any other service.
Sky Now TV currently only offers movies and is available on desktop PCs , support TVs, Xbox and a number of Android tablets and smartphones. In the future Sky are going to be adding entertainment and sports content to the service with confirmed channels coming to the service including Sky Sports , Sky 1, Sky Atlantic, Sky Arts and Sky Living .
In the past Sky have only offered Sky Go to mobile users, which requires users to pay a full Sky subscription, which costs as much as £60 a month, to access on-demand content and live-streaming on their smartphone or tablet.
However, on Sky Now TV movies can be rented on a "Pay and Play" basis with prices starting at just 99p and going up to £3.49 for the latest movies. Alternatively, users can pay £15 a month for unlimited access to the service.
Sky are hoping that Sky Now TV taps into a market which isn't willing to pay the whopping prices for Sky TV, although we wonder whether the £15 a month fee is a little high in comparison to its major rivals Lovefilm and Netflix who charge around £7 a month.
Users can sign-up to Sky Now TV right now by clicking here. and 3G is very interested to see how Sky fare in what has become a very competitive market.