A new piece of research from GfK Retail and Technology has revealed that  Android 's share of the UK mobile contract market has grown from 3% in Q1 2010 to reach 13.2% in Q2 2010.

In this period, while contract market sales grew by less than 1%, sales of Android phones increased by a staggering 350%.

Phones with an advanced Operating System* (OS) continue to grow in the contract market, reaching 66.7% in Q2 2010 compared to 55% in Q1 2010.

Growth has been continuous since 2010 began and is expected to rise consistently throughout the rest of the year; GfK's latest monthly data shows that in June, phones with advanced OS represented 73.5% of the contract market.

"The figures suggest an increasing number of consumers are now asking for Android handsets by name," commented GfK analyst Megan Baldock. "Operating Systems are no longer simply a by-product but a key selling point in their own right."