3G Mobile Broadband Advertising Opportunity
3G Mobile Broadband Advertising Opportunity
16th July , 2009
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UK : 3G operator 3 UK believes the time is right to open up its mobile broadband launch screen ( dashboard ) to advertisers. The company is seeking exclusive advertising partners whose advertising campaigns will be seen by 3 UK’s one million 3G mobile broadband users. 3 UK say that more than thirty million page impressions are loaded by their mobile broadband users.
The dasnboard ( see above ) appears when the 3G mobile broadband dongle is insertd into the PC, the advertiser’s message would appear alongside the connection manager on the dashboard.
3 Austria have allready introduced the 3G mobile broadband avertising via the dashboard with good results. Advertisers with 3 Austria include major car makers such as Land Rover and Honda. 3 Austria reports a click through rate of 6%.
“3 UK has always led the market when it comes to providing innovative advertising space on mobile because we have a uniquely powerful network. This has allowed us to do some very interesting things with mobile content and the advertising surrounding this” said Neil Andrews, Head of Advertising at 3 UK.