Vitaminic
SpA - Europe's leading value added digital music solution provider -
will be the content provider for H3G's radiomobile network, the first
multimedia mobile operator of the Italian market.
Under the deal, Vitaminic will create, plan and develop, using its own content and technology, an M-site1 for 3, aimed at offering services and musical content to all 3 customers through third generation terminals (UMTS).
The M-site will offer music from Vitaminic's digital catalogue, one of the most diverse and complete legal music offerings on the Internet. Vitaminic's catalogue includes music coming from 95,000 artists and 1,500 labels (as ofJune 2002), organized in over 250 musical genres, from dance to classical, jazz to pop. Furthermore the Vitaminic M-site will offer services and information about concerts, forthcoming record releases, compilations, artists, new bands and anything related to music.
"We chose Vitaminic as a partner for the launch of the musical services for our customers because of its great experience in the field of digital music distribution, especially via mobile telephony," said Francesco Busdraghi, H3G's Business Development Director. "The next generation mobile terminals exploit the potential of UMTS, and that's why they are an ideal instrument for a totally new musical experience. We believe the agreement with Vitaminic will lead to the creation of new and interesting musical and entertainment services across this medium."
"According to Jupiter MMXI analysts, mobile music services and content will become one of the main killer applications for the spreading of next generation mobile telephony terminals", states Andrea Rosi, Chief Operating Officer at Vitaminic SpA. "We are pleased with the agreement signed with H3G, a leading company in the development of radiomobile networks. Moreover, the agreement, which is part of the Vitaminic's business strategy providing integrated mobile telephony and Internet solutions to the main telecommunication operators in Italy and Europe, is aimed at evaluating the impact of broadband wireless technology on music lovers."
