CellPoint
Inc. has developed new product lines to address early market demand for
mobile presence network information. The new product line is marketed
as the Mobile Presence Solution. It consists of the Mobile Presence Agent
(MPA) and Mobile Presence Broker (MPB), and is part of the Mobile Location
Server (MLS) and Mobile Location Broker (MLB) platforms. The concept of
Mobile Presence allows end-users to have their instant messaging profiles
automatically updated. It provides companies utilizing fleet management
or security applications with the ability to automatically determine the
availability of mobile units.
"These new features will enrich mobile instant messaging applications, which very easily could become the next "killer" application. Presence technology is an ideal compliment to existing location information," says Carl Johan Törnell, President of CellPoint.
The Mobile Presence Solution provides device availability, which tells if the phone is on, in use or off. This information is made available to applications and service providers through CellPoint's open interface, "Presence Information Protocol", which is contained in CellPoint's Software Development Kit (SDK)
CellPoint's Mobile Presence Solution is developed to support open business models such as I-Mode, which allows revenue sharing between mobile operators and service/content providers. The mobile phone user controls privacy by determining if mobile presence information, as well as other location information, is available to third parties.
The Mobile Presence Solution can reside on the existing MLS and MLB platforms, which make the solution very cost efficient. CellPoint's technology including the new Mobile Presence Solution works in multi-vendor networks, supports roaming between mobile operators, and is designed to provide a location solution to subscribers in GSM, GPRS and 3G networks. Cellpoint has a clear development roadmap in line with all relevant 3GPP (such as 3GPP TS 22.141) as well as CDMA standardization.
