Mobile games are the wireless Internet's killer application and 3G handsets with color displays are its killer devices. That is one of the conclusions of the new 150-page report
Winning Business Strategies for Mobile Games, released today by Datacomm
Research Company and Phoenician Ventures.

"Consumers' unquenchable thirst for entertainment will take wireless to the
next level of market growth," said Leslie Mitts, partner with Phoenician Ventures and primary author of the report. "A new generation of color handsets empowered by partnerships between game developers, media companies, aggregators, and operators is redefining the wireless value chain," she
concluded.

"Colorful mobile games, polyphonic ring tones, and applications/content for
over-the-air download will spread like wildfire as 2.5 and 3G services roll
out," said Ira Brodsky, President of Datacomm Research. "Leading consumer
brands will pounce on mobile entertainment as a new advertising medium. This
report assists vendors in navigating the essential partnerships and
markets," he concluded.

Winning Business Strategies for Mobile Games includes an Executive Summary
identifying the key challenges and strategies for the mobile games industry.
The New Market section discusses the types of mobile games and related
content, as well as regional and demographic market segments. The
Competitive Strategies section analyzes each link in the new value chain,
the race between J2ME and BREW, and opportunities for content owners such as
movie studios. The Vendor Profiles section identifies and critiques more
than 80 vendors.