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Message
Server Selected as Foundation for One Third of World's 3G Multimedia Messaging
Service Trials
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10th July 2002
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Fully
compliant with MMS storage requirements as defined by the 3rd Generation
Partnership Project (3GPP), the Mirapoint platform provides the ideal
storage backbone for the deployment of advanced, wireless multimedia
applications. Multimedia messages can include graphical and moving images,
photographs, audio and text. "Multimedia
messaging is a revolution in mobile communications and information sharing,
akin to the transition to Windows in the PC world," said Simon
Buckingham. "Ideal for stimulating new customer and revenue growth,
MMS offers an attractive market opportunity to service both existing
and future messaging-based services through its ability to support integrated
communication of text messaging and multimedia information, including
email, video, voicemail, short messaging service and MMS -- all from
a single in-box." Mirapoint's MMS platform has been selected by CMG Wireless Data Solutions to provide the message store for MMS service trials currently being deployed around the world. Through Mirapoint's partnership with CMG, leading mobile operators including Hutchison 3G throughout Europe and Asia, and Optimus in Portugal, have already deployed the Mirapoint platform for future MMS services. New Revenue Opportunities Today and Tomorrow Multimedia messaging represents a significant revenue opportunity for international carriers today, and will soon be a similar windfall for wireless carriers in North America. --
Gartner Dataquest expects worldwide revenues from all forms of mobile
messaging to almost double to $22.3 billion by 2006 from $13.4 billion
last year.
Mirapoint believes that, although multimedia messaging is leading-edge
technology, it shouldn't have to be complicated to deploy and manage.
In addition, customers should not have to totally change their networks
or purchase additional costly technologies to offer advanced multimedia
services. There is an economic penalty to be paid by operators if they
have to buy separate infrastructures for separate messaging-based services.
In the same way, consumers appreciate the ability to obtain messages
in any format, from any source, on a single device. "Today,
messaging is the universal common denominator driving business and consumer
communication over the telephone, and via wireless and data networks,"
said Satish Ramachandran, chief executive officer of Mirapoint. "We
see multimedia messaging as the next-generation killer app that's bringing
them all together. Mirapoint's solution not only accomplishes this today,
but functions as a powerful platform for billable services in the future." Mirapoint allows customers to leverage their existing assets to improve their service offerings and paves the way for the delivery of messages anywhere to any device. Mirapoint delivers all of the capabilities that service providers are looking for in an MMS solution:
-- Standards support. Support for the 3GPP standards and --
Interoperability. Ability to quickly and easily integrate --
Service Delivery. Gives carriers the ability to integrate MMS with all
the other services subscribers are using, including SMS and unified
communications (fax, voice, email) to generate more billable services
and revenue. |
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