Nokia unveiled a phone with a refreshingly new look and design and enhanced local language features. The Nokia 3610 is another product developed at Nokia's Product Creation Centre in Beijing for primarily consumers in the China market. Launched on the opening day of the ELE/Expo Comm Shanghai 2002 event, the cool and trendy Nokia 3610 will be commercially available in Asia Pacific markets during the third quarter of 2002.

"Being at the forefront of meeting consumer needs for different market segments, Nokia is constantly refreshing and creating new models to respond to the varying consumer styles and preferences in different markets. While the stylishly compact Nokia 3610 has been created primarily for consumers in China, its fresh and unique design, new three-dimensional animated screen saver feature and enhanced local language features will also have a strong appeal in other Asian markets including India, Thailand, Philippines, Indonesia, Hong Kong and Taiwan," said Robert Andersson, Senior Vice President, Nokia Mobile Phones Asia Pacific.

"Created primarily for the youth market, the Nokia 3610 sports a trendy interplay of colours, pop art cover motifs and has WAP push support. Consumer trends show a significant growth of the youth market in Asia over the last two years, indicating also a higher demand for shorter product cycles for youths who are more trend-conscious and keen to have the latest and newest devices," he added.

A key attraction for Asian consumers, particularly the Chinese speaking markets, is the Nokia 3610's enhanced Chinese features, including the Lunar calendar which features Chinese festival days, improved Chinese phonebook sorting and PinYin predictive input. The Nokia 3610 is also the first mobile phone in the world to have Hindi input, making it an ideal choice for consumers in India. Other enhanced local language support include Thai, Bahasa Malaysia and Bahasa Indonesia input.

Refresh your day with bright colours that complement your personality. Unique translucent covers with 6 Xpress-on™ colours to choose from make the Nokia 3610 a stylish phone you'd want to be seen with. Download the latest Ringing tones and Screensavers, create your own graphics with Picture Editor and magnify your gaming excitement with rhythmic backlight. Personalise your SMS alerts and Chat via SMS with enhanced Messaging features. A refreshing way to get connected to a whole new world of fun and excitement.

Trendy Looks

Bold design with pop art graphics
Clear keymat that allows light to emanate from
Pure light materials and latest striking shades
6 User-changeable Xpress-on1 front and back covers to choose from
Compact and lightweight

Mobile Internet Services (WAP)2

Supports WAP1.1
Download the latest news, coolest ringing tones, exciting game levels and screen savers2
Up to 4 lines in WAP2 browsing with 96x65 display resolution - so your fun is now bigger and better

Share the latest

Conference call feature allows up to 5 people to chat at one time2
Share bookmarks with friends

Creative Messaging

Create your own graphics and unleash the artist within you with Picture Editor
Picture messages allows for sending picture with matching text
Personalised SMS alerts - use a ringing tone as SMS alerts or compose your own
Concatenated messages - for longer SMS messages
Chat - a feature that makes it really fun, quick and easy to chat via SMS
Multiple SMS - perfect for sending jokes to all your best friends
Save SMS as reminders so that you won't have to type them all out again

Easy Time Management

Date/Time display on screen - user selectable built-in graphic display
Repeated alarm feature - just set once a daily "wake-up call" and alarm is automatically repeated
Stopwatch and built-in countdown timer

Entertainment, fun and personalisation

Rhythmic backlight alert: backlight dancing with ringing tone
Game entertainment: Dance 2 Music, Link5, Magic Draw, Space Impact, Snake II, Bumper
Download game packs from Club Nokia2
Stylised strap holes to hang your favourite ornament to your phone

Dimensions

Volume: 79cc
Weight: 91.5g (with BLB-2)
Length: 104.8mm
Width (Max): 44.5mm
Thickness(max): 21.8mm, minimum 21mm