mmO2 unveiled a new and exclusive mobile publishing service which for the first time allows users to send large documents at 3G speeds over their existing GPRS medium-speed mobile data connections.
Called DocRocket, the service uses advanced imaging technology, and has been developed by LizardTech, a leading enterprise content management software and services company, and brought to market for the first time by source O2, mmO2's rapid development initiative. DocRocket will transform business processes for companies with mobile workforces, and help drive GPRS take-up and mobile data usage among corporate customers.
The service can achieve phenomenal compression rates, of more than 1,000 times, and can compress any type of colour document, drawing or photograph, while maintaining the quality and integrity of the original information. For example, a 100 page colour document compressed using DocRocket can now be accessed in 4.3 minutes via GPRS - previously it took 14 hours to download when compressed using Adobe Acrobat over the same mobile network.
Selected pages can be viewed without downloading the entire document, allowing huge manuals to be browsed easily and cost effectively. DocRocket not only saves download time and costs; it enables companies with large field workforces to work in new and more efficient ways.
Automotive repair workers using DocRocket can access every type of car manual, at the scene of a breakdown, almost anywhere in the country. This will increase the possibility of fixing the problem on the spot and reducing towing costs. Engineers can use DocRocket to access any plan or map in the field so they do not have to return to the office to get a paper copy or load an electronic version onto their laptop. Utility workers can use DocRocket to access any cable and duct print from every street. In addition, these corporate documents can be stored centrally, making it quick and easy to update and distribute new versions of these files.
DocRocket will be deployed in conjunction with CMG, which is responsible for sales support, systems integration and technical back up. DocRocket requires on-site integration and is an 'embedded' solution, which will help promote mmO2 brand loyalty amongst corporate customers.
source O2, established in February 2001, is responsible for bringing DocRocket to market. Following the example of Microsoft and Sony Playstation, source O2 aims to build competitive advantage for mmO2's operating businesses through superior third party relationships, by enabling partnerships with external wireless developers, and to accelerate launch of their products and services. Via a web site (www.sourceO2.com) and quarterly events, source O2 disseminates information to aid application development. Revenue from applications is shared between mmO2, the developer, and where applicable, the content provider.
