Apple has confirmed that it hit record sales for the last quarter of 2013 (October, November and December).
The Californian company sold 51 million iPhones during the quarter which equates to an additional 3.2 million devices (6.7%) over the same period the year before, but that's still slightly below market expectations with forecasts predicting sales of 55 million iPhones.
The company also sold 26 million iPads in the same period which represents an additional 3.1 million (13.5%) over the same period the year before.
As with previous years, Apple did not break down individual iPhone and iPad sales, but one model that doesn’t seem to have performed as well as expected is the iPhone 5C. During the announcement Apple CEO Tim Cook confirmed that sales of the lower-priced iPhone 5C accounted for a lower proportion of total iPhone sales than the company had anticipated.
Cook's reasoning for lower than expected iPhone 5C sales is that consumers were drawn to the higher priced and higher speced iPhone 5S.
He went on to say that customers were intrigued with the iPhone 5S's Touch ID saying "It’s a major feature that has excited people. And I think that, associated with the other things that are unique to the 5S, got the 5S to have a significant amount more attention and a higher mix of sales."
Apple seems to have a good last quarter and it will be interesting to see what happens when the new Samsung Galaxy S5 arrives on the scene around April time.
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