Vodafone have announced that Yoda will be the new star of their television adverts.

The master Jedi from the Star Wars films will feature in a number of 60 second adverts which has been produced to showcase Vodafone's services.

The first advert showcases Vodafone's Red Box service which you can take advantage of when changing mobile. Vodafone's in-store team will transfer your contacts, files and data to your new smartphone for you automatically using the Red Box device !

In the advert itself Yoda tries to use the "force" to transfer his data, but then realises he can use Red Box instead. The adverts have been produced by Lucasarts, so the quality and effects are amazing as you can see above.

You can expect to see Vodafone's new adverts on UK TV over the next few days.