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Multimap Delivers Interactive Maps as Part of Optus 3G Launch

9th January, 2006

Australia : Multimap, one of the world’s leading online mapping providers, today announced the deployment of its mapping solution for Optus, an Australian leader in telecommunications.

This is the first time that an international mobile telecommunications company has benefited from Multimap’s expertise in location-enabled solutions development and Microsoft’s MapPoint Web Service Platform Technology for 3G phones.

The new mapping and location-based services offered to Optus’s 3G customers — called the FindA services — are easy-to-use and enable customers* to:

- view a map of their approximate current location with zoom in/out and pan N,S,E,W functionality on their mobile phone screen – the ‘FindMe’ service;

- search for an address by street name, suburb, postcode or landmark, and access an interactive map pinpointing its exact location – the ‘FindPlace’ service;

- access step-by-step travel directions to a specified address (either from their current location or an otherwise specified one) – the ‘Directions’ service; and

- search for businesses & retail locations near their approximate location or entered address – the ‘FindNearby’ service.

According to Chris Lane, Group Director Products & Delivery, Optus Consumer, “We are very pleased to be working with Multimap and Microsoft to offer our customers comprehensive location-based services. The deployment forms part of our commitment to bring top-notch technology and content to our 3G customers. The ease of use, reliability and accuracy of the FindA services makes this an extremely useful tool for our customers.”

Microsoft and Multimap have been working together for a number of years to accelerate the delivery of solutions based on the Microsoft® MapPoint® Web Service. As part of their worldwide partnership, Multimap has added Microsoft’s MapPoint Web Service to its service portfolio for Australia, providing customers and prospects with a broader range of services to be integrated into applications and business processes.

”MapPoint Web Services are aimed at enabling businesses and third-party software developers to easily and cost-effectively deploy location-based solutions and applications. This builds on our initial work and we’re pleased to be part of bringing location-based services to Australian 3G users,” said Mark Leigh, Industry Manager, Communications Sector, Microsoft Australia.

Chris Warrick, Managing Director of Multimap Australasia, said, “Working with Microsoft gives our customers a greater choice of services and content. The combination of Multimap’s strong solution development and project-management skills and MapPoint Web Service’s guaranteed high performance and availability gives us a powerful proposition, and we’re delighted to extend the benefits of it to Optus’s 3G customers. Location-based services are forming an increasingly crucial part of the 3G content mix and Multimap is delighted to be Optus’s chosen partner in this arena.”

*Optus 3G customers based in Sydney, Canberra, Melbourne, Brisbane’s CBD, Adelaide and Perth airports can access the above services for no extra cost, and with unlimited usage, until the end of January 2006, after which time they will be available for a monthly fee of AU$4.95 a month.

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