Europe : ChangingWorlds, the leading provider of content navigation and personalization technologies for wireless network operators, announced that Vodafone Hungary has deployed the market leading ClixSmart™ Intelligent Portal Platform to power its Vodafone live! portal.

Vodafone Hungary is Hungary’s fastest growing mobile operator with more than 1.5m customers and it has leveraged ClixSmart’s sophisticated colour portal management features to rapidly launch its new feature-rich portal.

Andras Fulep, product manager Vodafone live! says "ChangingWorlds' ClixSmart eases the operation and decreases the time to market of the Hungarian Vodafone live! portal. This is crucial in the fast moving, information driven and competitive portal marketplace."

“We are delighted to announce that Vodafone Hungary have selected ClixSmart as its portal platform”, said Vincent Ryan, ChangingWorlds vice president of Sales and Marketing. “Vodafone Hungary is a particularly significant customer for ChangingWorlds and we are pleased to have contributed to the successful launch of its Vodafone live! portal.”

The ClixSmart™ Intelligent Portal Platform personalises the mobile portal menu structure based on an individual subscriber’s usage profile and enhances wireless portal usability. By reducing click-distance™ or the effort needed to reach the desired content services, ClixSmart can significantly increase data service usage resulting in significant ARPU gains for network operators. ClixSmart’s automated portal management features and business intelligence tools also reduce operational overheads and simplify the complexities in managing external content providers.

About ChangingWorlds Ltd.
ChangingWorlds® is the market-leading provider of Intelligent Mobile Portal solutions. Incorporating unique intelligent navigation and service personalization technologies, our award-winning ClixSmart™ multi-access portal solution is deployed with over 20 mobile network operators, in 19 countries worldwide, including Vodafone, O2, Swisscom Mobile and Mobilkom.