Hong Kong's First Wireless PacketVideo Powered Home Camera Service

Hong Kong's First Wireless PacketVideo Powered Home Camera Service

New World Mobility, one of Hong Kong's leading mobile telecommunications service providers, has launched HomeCare Mobile Viewing Service, a pioneering mobilemedia service powered by PacketVideo's pv3 Mobilemedia System. The new videostreaming service provides mobile users with mobile viewing of live cameras in the home via color screen handsets. Customers using HomeCare Mobile Viewing Service are now able to stay connected to their families and homes no matter how busy they are.

"We are pleased to be the first carrier in Hong Kong to launch innovative mobile communications like our HomeCare Mobile Viewing Service," said Dr. Norman Wai, President and Chief Executive Officer, New World Mobility. "Our close partnership with PacketVideo has made it possible to enable our customers to stay connected to their families with this ground-breaking new service. This innovative offering proves our dedication to providing advanced mobile services, including videostreaming, over existing 2.5G networks to our customers to help improve their daily lives."

"It's a great pleasure to work with such an able partner as New World Mobility on the launch of their pioneering wireless video service," said Dr. James Brailean, Ph.D., PacketVideo CEO and co-founder. The HomeCare Mobile Viewing Service demonstrates our leadership in the wireless media space and our commitment to enabling value-added services that have the potential to drive revenue for our customers."

For the past year, New World Mobility has been actively incorporating PacketVideo's pv3 mobilemedia system platform into its network. Following successful trials, application development and testing, the HomeCare Mobile Viewing Service has been launched over New World Mobility's general packet radio service (GPRS) network. The service also introduces the Hong Kong market to a new video-ready handset, the Nokia 7650 powered by PacketVideo's pvPlayer technology.

According to Dr. Wai, "New World Mobility chose PacketVideo because of the ability of the pv3 Mobilemedia System to run next generation wireless services on our current generation network, and support for the attractive Nokia 7650 handset." New World Mobility expects future PacketVideo-powered services, including the downloading of content and accessing of Internet-connected cameras, to be among the most popular applications in Hong Kong mobile market. Video and personal messaging, live traffic conditions, cartoons, short movie previews and music videos are some of the intended offerings for the future.

About PacketVideo Mobilemedia Technology
New World Mobility customers are able to experience wireless access to multimedia content using PacketVideo mobilemedia technology on the Nokia 7650. pvPlayer(tm) 3 software can be used to download or stream video and audio clips from mobile operator services like HomeCare Mobile Viewing Service, or download video clips and play them back directly from device memory. Future services will take advantage of pvPlayer features:

Stream video and other multimedia content across the wireless network to the handset.
View news, sports, music videos, movie trailers and other types of multimedia content.
Download content to mobile devices for forwarding to friends or storage for later retrieval.
View live cameras for business, travel, entertainment, security, child or elder care monitoring.
Proven interoperability and compatibility with other vendors.

Mobilemedia over 2.5G network to mobile devices provide service providers with excellent opportunity for new revenue streams. In conjunction with a full PacketVideo MPEG-4 mobilemedia system platform, pvPlayer 3(tm) permits content to be viewed via true streaming, download and playback, or FastTrack(tm) (pseudo-streaming) download of live and pre-encoded content to the wireless handset.

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