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BlackBerry Z3 set to be BlackBerry's first sub-£100 smartphone

By Simon Thomas on 20th February 2014

BlackBerry Z3

First images and specs of the affordable BlackBerry Z3 leaked


BlackBerry havn't been having the best of times with their recent smartphones failing to sell in the required numbers, leading to a loss of over £2.6billion in November and December of 2013 alone.


BlackBerry's recently-appointed CEO is hoping that the launch of the entry-level BlackBerry Z3 can help turnaround their fortunes. It certainly marks a change in direction for the company who've previously only tailored for the mid and high-end markets.


Images and specs for the new affordable BlackBerry Z3 smartphone have appeared on-line, which is expected to be officially revealed at MWC 2014 next week. It looks set to be the lowest-ever priced BlackBerry smartphone with a price-point of just $150 (~£90).


The specification of the BlackBerry Z3 is rumoured to include a 5-inch LCD display (540x960 pixels), while it'll be powered by a dual-core 1.2GHz processor, have 1.5GB of RAM and 8GB of on-board memory.


As you'd expect it comes pre-loaded with BlackBerry 10 and is also expected to have a 5 mega-pixel rear-facing snapper. Battery life should be reasonable thanks to the presence of a 2650mAH battery.


BlackBerry Z3 Back and Side

The design of the BlackBerry Z3 looks solid, if unspectacular, and the front of the smartphone resembles a Sony Xperia - albeit without the premium all-glass design. We're not sure about the visual appearance of the textured back-cover, but it should offer users excellent grip.


That's a pretty impressive spec for a device costing under £100, but we're a little skeptical about the low price-point. However, costs have been cut by using Foxconn to produce the smartphone - the first time the Chinese company have manufactured a BlackBerry device.


We'll be bringing you all the news from MWC 2014 as it happens. You can keep up to date with all the latest news from the event on our MWC 2014 hub.



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