3 and Sony Ericsson Hook Up for Popular Social Networking
3 and Sony Ericsson Hook Up for Popular Social Networking Applications
16th February, 2009
Europe : 3 and Sony Ericsson today announce their partnership to bring enhanced versions of Facebook, Windows Live Messenger and YouTube™ uploader tool to mobile internet users.
The partnership takes popular social networking applications and integrates them into the handset, providing intuitive and seamless connectivity to friends and colleagues. It is a move away from applications that work separately within the handset to a ‘zero click’ experience that allows you to view Facebook friends, interact with Windows Live Mobile contacts from your phonebook, and upload videos taken on your handset directly to YouTube™.
“3’s strategy is to mobilise the internet for our customers – creating fantastic internet experiences on your handset. Our partnership with Sony Ericsson delivers mobile internet applications which give our customers easy access to Facebook status updates, Windows Live Messenger chat and YouTube™ videos. The collaboration that has delivered these applications further demonstrates the commitment and enthusiasm of both parties to bring the mobile internet to life.” said Nigel Field, General Manager, Devices and Applications, 3.
The first handset to feature all of these integrated applications will be the C510 Cyber-shot™ featuring an enhanced version of Facebook, which displays your friends’ status and photos on a carousel on the home screen. In a single click, you can update your status, and review news feeds.
Brendan Johnston, Head of Marketing for 3 at Sony Ericsson said, "We are pleased to be working closely with 3 to offer an innovative and exciting mobile internet experience on one of our upcoming mid-range Cyber-shot phones, the C510, a beautiful and powerful, best in class imaging experience. By working closely with internet partners such as Facebook, YouTube™ and Windows Live Messenger, we have been able to create a range of compelling and engaging applications that take the mobile internet experience to a new level."
The YouTube™ uploader tool, uniquely developed for 3, prompts you to upload videos directly to YouTube™ from your camera. Once this upload is complete, the option of sharing the YouTube™ link via SMS is given.
In addition to viewing your current online contacts from your phonebook, the Windows Live Messenger application sends you an alert when a new instant message arrives, even when you minimise the application. You can also start a chat session with a contact directly from your phonebook. The integrated Windows Live Mobile application will be available in selected countries where 3 operates.
The enhanced Facebook and integrated Windows Live Messenger applications are exclusive to 3 in their markets for a limited time.
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