ASIA China : CDC Games, a business unit of CDC Corporation and pioneer of the “free-to-play, pay for merchandise” model for online games in China, has increased its investment in BBMF Group Inc, a leading 3G content provider in Japan, as part of its strategy to deliver future online mobile games via 3G networks and expand its geographic reach. With multiple rounds of investment completed in BBMF, CDC now owns approximately 20 percent of the company with a total investment of approximately (U.S.) $10 million.

Headquartered in Tokyo, BBMF is considered a market leader in 3G content in Japan with one of the largest mobile comic sites, largest mobile online game sites and one of the largest libraries of titles available for mobile access in Japan. Japan is one of the early adopters of 3G with more than 60 percent of mobile subscribers already using 3G handsets. The 3G content market in Japan is projected to reach (U.S.)$1.2 billion by 2008.

BBMF has also grown rapidly in recent years. During December 2007, BBMF’s mobile comics paying subscriber count surpassed 566,000 which represents a year-over-year growth rate exceeding 350 percent compared to December 2006. Also during December 2007, mobile online game (player versus player) paying subscribers grew more than 400 percent year-over-year to approximately 107,000 and mobile single player game paying subscribers grew 38 percent to approximately 61,000. BBMF has 40 mobile online game applications and more than 550 employees with 150 in Tokyo and the remainder located in offices in Nanjing and Taiwan. Based on preliminary, unaudited financial data, the company had positive EDITDA margins in 2007.

Jeff Longoria, president of CDC Games International, said, “We believe that online games will increasingly be delivered in broadband wireless as well as wired environments. This investment provides CDC with a beachhead in the mobile market, a proven 3G mobile platform, and access to one of the world’s largest online games markets, Japan. As part of this investment, CDC Games plans to use BBMF’s 3G mobile platform to launch future online games targeted for the 3G mobile markets in Japan and China. The mobile comics offered by BBMF provide a foundation for future game development not just for the Japanese market but globally. CDC intends to facilitate BBMF’s expansion outside of Japan as well.”

The investments in BBMF are part of the US $100 million Online Games Developer Partner Program of CDC Games Studio. The program was established to place investments in strategic game development partners to accelerate the development of new and original online games for the China market and additional target geographies including Japan and the US.