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ROK TV Expands Onto 7 Sony Ericsson Handsets

3rd February, 2006

Europe UK : ROK TV, the UK’s first cross-network, 2.5G, TV-for-mobile service, is now compatible with a total of 19 handsets following the recent addition of 7 Sony Ericsson Java-powered phones to the existing range of Nokia handsets.

Combined, ROK TV-compatible handsets now account for 35% of all smartphones currently being sold in the UK.

The provision of TV to mobile phones is subject to massive investment worldwide at present with some of the biggest global telecom companies predicting mobile TV to be the 'next big thing'. ROK has already developed the technology to deliver mass-market TV-for-mobiles and has been quietly launching the service in the UK.

ROK TV now has more than 2,500 subscribers to what is the world’s first network-agnostic, mass-market 2.5G and 3G, multi-channel, full-screen TV-for-Mobile service. Even on 2.5G GPRS ROK TV plays at a higher frame-rate than most, if not all, existing 3G TV offerings.

The ROK TV subscription service starts at £0.99p per channel per month and can be downloaded online at www.rok.tv

"We’re adding new handsets to our compatibility list every week" said Jonathan Kendrick Chairman and CEO of ROK Entertainment “ as we are with new content for ROK TV – both live and on-demand – but what’s really exciting for us is not that ‘Content is King’, it’s rather more that the application of content is King.”

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