Europe
UK : ROK TV, the UK’s first cross-network, 2.5G, TV-for-mobile
service, is now compatible with a total of 19 handsets following the
recent addition of 7 Sony Ericsson Java-powered phones to the existing
range of Nokia handsets.
Combined, ROK
TV-compatible handsets now account for 35% of all smartphones currently
being sold in the UK.
The provision
of TV to mobile phones is subject to massive investment worldwide
at present with some of the biggest global telecom companies predicting
mobile TV to be the 'next big thing'. ROK has already developed the
technology to deliver mass-market TV-for-mobiles and has been quietly
launching the service in the UK.
ROK TV now has
more than 2,500 subscribers to what is the world’s first network-agnostic,
mass-market 2.5G and 3G, multi-channel, full-screen TV-for-Mobile
service. Even on 2.5G GPRS ROK TV plays at a higher frame-rate than
most, if not all, existing 3G TV offerings.
The ROK TV subscription
service starts at £0.99p per channel per month and can be downloaded
online at www.rok.tv
"We’re
adding new handsets to our compatibility list every week" said
Jonathan Kendrick Chairman and CEO of ROK Entertainment “ as
we are with new content for ROK TV – both live and on-demand
– but what’s really exciting for us is not that ‘Content
is King’, it’s rather more that the application of content
is King.”