US : The glamour and beauty of designer catwalks come to mobile devices everywhere as part of an agreement in which Fashion TV will stream fashion, style and beauty programming via cellular smartphones to SmartVideo subscribers worldwide.

This marriage of high tech and high style was announced today by SmartVideo President and CEO Richard E. Bennett, Jr. and FTV President and CEO Michel Adam Lisowski.

Some 50 million mobile phone subscribers, and millions more PDA subscribers, will now have access to the programming airing on cable systems, spanning designer shows and catwalk events around the fashion world. This 24-hour-a-day programming includes behind-the-scenes access, in-depth profiles and interviews with the hottest designers and models. Fashion TV covers all aspects of the fashion and lifestyle scene, from Haute Couture to beachwear, from VIP events to reality TV, from beauty programs focusing on hair and make up to lifestyle magazines featuring stars and cars. Fashion TV provides a wide spectrum of programs appealing to sought-after audiences of both genders.

"The fashion industry has a very dedicated and enthusiastic following, and we are glad to be bringing access to quality programming from Fashion TV to these fans via their mobile devices," said Richard E. Bennett, Jr., president and CEO of SmartVideo. "Available all over the world, Fashion TV has done a great job building its programming line-up and establishing itself with its viewers, and we are looking forward to working with them."

"SmartVideo's service is a reliable, convenient, high-quality and easy-to-use application that brings our programming to a growing worldwide fashion fan-base," said Michel Adam Lisowski, CEO of Fashion TV. SmartVideo is the only company in the world that can deliver state-of-the-art, high-quality live television at an average of 15 frames per second, even to low-bandwidth devices operating on today's existing 2.5g cellular networks. The deal with Fashion TV is the latest content agreement announced by SmartVideo, joining ABC News, ABC NewsNow, NBC Universal (CNBC, MSNBC and NBC Mobile), The Weather Channel, IFILM and DIC Kid's Network.

About Fashion TV

Founded in France in 1997, thanks to the great intuition of its president Michel Adam Lisowski, Fashion TV has become one of the best distributed satellite channels in the world: 31 satellite and 2,000 cable systems, with a total of 139 million households in 132 countries across five continents: 76 millions in Asia and Middle East, 40 million in Europe, 5.5 million in Africa, 5.5 million in North America, 10 million in South America and 1.8 million in Australia and New Zeeland (1%). These results are thanks to an extremely rich programming: 24 hours a day of style, fashion and pure beauty, with 500 hours of new programs every year, 300 catwalks, and 600 new clips every season.

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