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Launch of SmarTone iN on 3G

22nd December, 2004

ASIA : SmarTone, Hong Kong’s leading mobile operator in multimedia services, today announces the launch of SmarTone iN on 3G - its exciting new 3G multimedia consumer services.

Inset is Douglas Li CEO of Smartone quoted below.

This follows the successful launch earlier this month of SmarTone PC Connect for business customers and marks another milestone in SmarTone’s rollout of 3G products and services in Hong Kong.

SmarTone iN is now even better on 3G. With vivid images, richer sounds and faster speeds, it now brings customer greater fun, immediacy, convenience and excitement. The many new, as well as improved, services and content include:
Exciting video calling; SmarTone iN on 3G’s unique video calling with animation characters; on demand access to live news around-the-clock; live AV cam on demand; multiplayer online games; and download of full songs and music videos over the air

A comprehensive range of enhanced services and content:
- Exclusive first TVB 24-hour news, exclusive 24-hour live video transmission of CNN
Headline News and international video news from Reuters round the clock.
- Unique News Highlight summarising the latest major news from different sources and
pushed to customers three times a day
- Exclusive access to the best English football clubs -- Manchester United, Liverpool and
Chelsea, with video footage, club news, ringtones and wallpaper downloads
- 24-hour sports news, scores and highlights for all major sports
- A wide collection of music from the world’s greatest artists including pre-CD release
songs, music videos exclusive on mobile and exclusive excerpts from concerts
- Exclusive Cartoon Network’s hit cartoon series every day
- Exciting on line multiplayer game with enhanced 3D graphics, ranging from sports to
puzzles and to shoot-them-ups
- Exclusive lifestyle-oriented programmes to help customers make the most of modern city
life
- A new pricing approach offering greater transparency and better value

“We are excited about launching SmarTone iN on 3G and bringing our customers faster, richer, and more differentiated services,” said Douglas Li, Chief Executive Officer of SmarTone. “The new and enhanced 3G services help consumers live a fuller life, and let them truly get closer to the people, the information and the entertainment that is important to them.”

The new SmarTone iN on 3G portal is much enhanced and provides customers a richer experience and has been made even easier to use. With the new portal’s in-built intelligence, the customers can display and access the recent most visited sites and all bookmark sites with one click, greatly improving ease of access.

At launch, two handset models, the Motorola E1000 and Nokia 6630, will enable customers to enjoy SmarTone iN on 3G. SmarTone iN on 3G will be launching at least eight other models in the first half of 2005, with three exclusive models, including the Sanyo S103 and the Sharp SX813. SmarTone introduces a new pricing model designed to offer customers simplicity and transparency.

Customers will be offered attractive price plans with bundled free content including video news, sports information and unlimited browsing of SmarTone iN on 3G. Premium content charges will be either event-based or time-based, without any additional packet charge.

“With a superior 3G network, richer services and top-quality handsets, we are confident of delivering a genuine all-round step up for the customer. SmarTone iN on 3G will significantly transform and enrich the way customers enjoy our service in this new era,” added Mr. Li.

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