Europe
: Mobile video specialist, All New Video, today announced it will
be providing the technology and services for the new Orange Video
Answer Phone service which has been launched as part of Orange’s
new 3G offering.
As easy
as leaving a traditional voicemail, the new service will allow callers
on the Orange 3G network to record a short video message when the
person they phone is unavailable to take the video call.
The message
is then sent to the person as a short video MMS message. This MMS
message function will allow both 3G and 2G users to receive the messages.
All New Video
will provide this functionality for Orange as a managed service from
one of their European hosted facilities. The packaged service, comprising
of the specialist software necessary to provide a two-way video call
between mobile and IP networks, as well as the hardware and software
necessary to host the carrier class service, is designed with the
scalability to meet Orange’s demand for terminating video call
traffic from both Orange and cross network video calls.

All New
Video were successful in winning the Orange contract because of the
flexibility and innovation they offered. Max Taylor, Head of 3G Proposition
Development at Orange, said: “All New Video were able to provide
a service that will improve the 3G experience for our customers. With
services like Orange Video Answer Phone, our customers can now communicate
in richer, more exciting ways than ever before.”
Commenting
on the deal, All New Video CEO David Atkins said: “We are delighted
to be working with Orange to deliver even greater value to their 3G
service users. Video is lined up to be the next big application in
mobile telephony and this extra functionality we can now offer Orange
customers is just the start of this 3G video phenomenon.”