ASIA : Hong Kong based Artificial Life has launched the V-boy™ game with 3 Hong Kong, the mobile telecommunications operation of Hutchison Telecommunications International Limited (NYSE: HTX; SEHK: 2332). The game is now available at 3 Hong Kong’s game portal “V-dates channel” providing the young customers with a virtual mobile dating channel. V-girl™, the flip-version of the V-boy™ game, is also available under the same channel.

The V-boy™ game comes with wallpapers, screensavers, video mails and ring tones for separate download.

“We are excited to have our popular V-boy™ game — an extension of our V-girl™ series — go live with our strategic partner, 3 Hong Kong. We believe there is great potential in the casual mobile gaming market, especially for young people. The V-boy™ game should appeal to this target group, and in particular to a female audience,” said Eberhard Schoneburg, CEO of Artificial Life, Inc.

This news comes at the heals of Artificial Life’s recently announced agreement with CBS Interactive for the first avatar-based mobile game tied to a major TV show, "America's Next Top Model”.

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