iPhone 5S Dominating iPhone 5C in UK, But it's not all bad news for Apple's affordable iPhone
Apple's iPhone 5S is outselling the iPhone 5C by three-to-one in the UK
When Apple unveiled the iPhone 5C the world was delighted to have a more affordable iPhone option for the first time. However, some of the enthusiasm was dampened when Apple revealed that the iPhone 5C retails at just £80 less than the iPhone 5S.
Consumers in the UK also seem to think that the price difference isn't enough, with the iPhone 5S outselling the iPhone 5C three-to-one in the 3rd quarter of 2013, according to the sales data from the Kantar Worldpanel ComTech.
We'd be interested to see how sales of the iPhone 5S and iPhone 5C compare in less affluent markets, but sadly the figures arn't available. But the price difference is bound to be a bigger factor in less developed markets.
Either way we shouldn't write-off the iPhone 5C just yet because it's attracting a new type of customer. Namely, those with lower incomes and consumers who've previously owned an Android smartphone.
"Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80% of 5S owners who upgraded from a previous iPhone model.” commented Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech.
Hopefully, over the next couple of months UK mobile operators will drop the price of the iPhone 5C. We predict that would lead to a huge rise in demand for the colourful iPhone 5C.
Would you be more inclined to buy an iPhone 5C if the prices dropped? Let us know your thoughts
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