Apple iPhone 5S and 5C a Hit in China
The October edition of Counterpoint’s Monthly Market Pulse report which tracks the top smartphone manufacturers in China shows a sharp increase in Apple’s market share. This coincides with the launch of the Apple iPhone 5S and 5C.
The Apple iPhone 5S and 5C appear to have propelled Apple to a much improved market share of 12% as shown in the graph above.
The report shows Apple increasing its market share by around 6% and moving from being ranked 6th to 3rd and overtook ZTE, Huawei and Coolpad in the process.
Samsung and Lenovo also increased its sales but at a lower rate than Apple and maintained their first and second ranking respectively.
The Apple sales so far in China have been made via China Telecom (183K consumers) and China Unicom (276 million consumers). Currently, China Mobile which is China's largest mobile operator with 768 million consumers does not currently sell any of the iPhones.
China Mobile is launching its TD-LTE 4G network on the 18th December. Apple and China Telecom are currently in discussions to have the iPhones ready to go on sale at that time.
Considering that China Telecom and China Unicom have a combined total of 459,000 consumers and China Mobile 768,000, it looks on the cards that Apple will increase its market share by some considerable amount in the coming months.
Could Apple even leapfrog Samsung and claim first position?
3G will keep a look out for the next reports from Counterpoint and post further details.