Orange Joins App Store Bandwagon
Orange Joins App Store Bandwagon
9th December , 2009
Europe : Orange has launched its App Store for Orange users and its one click from your homescreen on your 3G mobile phone or device. Initially, there will be a catalogue of wallpapers, ringtones and games of over 5000 apps.
Orange intends to add further thousands of Apps throughout 2010. The store itself will offer Orange Maps, Orange Games, and Orange TV as well as a full range of mobile applications.
There will be no need for Orange customers to use credit cards or pre-register just find what you want and download it. The cost of any downloads will be added to the mobile phone bill.
The Orange App Store is currently available to Orange users in the UK and France. In 2010, the App Store will then become available in all other countries where Orange has a presence.
New handsets available to Orange customers like the Nokia 6700 and Sony Ericsson W995 will come pre-loaded with the Orange App Store. This will be followed by HTC, RIM, LG, Motorola and Samsung mobile devices.
Yves Tyrode, EVP of Orange Technocentre says, “We are giving customers a tailor-made shop window on the mobile that makes it easier to discover, download, use and manage content. Whether it’s a Smartphone user, or someone using a simpler device, we know the demand for content is there – it’s just about getting that experience right”.
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