US : Reportlinker.com announces that a new market research report related to the Advertising - Marketing industry is available in its catalogue.

Mobile content is evolving. What was previously expensive and difficult to obtain is now becoming accessible to a large section of the mobile audience. Mobile content has been driven to the mobile audience in a cheaper and more accessible form through sponsorship of mobile advertising. As data speeds and content quality improve demand for affordable mobile content will grow among mobile consumers. Funding the content through mobile advertising allows content providers to drive their content to a wider audience for a fraction of the price, driving up audience numbers and increasing revenue potential.

Advertising funded mobile content will open up new areas of the market for mobile content providers. Mobile subscribers who previously would have been unwilling or unable to pay for mobile content will grow the audience for mobile content, tapping into a new market potential. In reducing the costs to the end user which advertising sponsorship would inevitably do, mobile content would be able to reach previously untapped markets. Mobile subscribers who have, until now, refused to download mobile content due to price and other issues, such as previous bad experience, financial constraints or other negative aspects such as data speeds will be encouraged to use mobile content now that advertising funding can remove many of these detriments.

The quality, quantity and type of mobile content available to the mobile subscriber are also changing, and ad sponsorship will help to drive new content formats into the market. Mobile content that may have had difficulty in entering the market will be driven by ad funding as mobile subscribers become more comfortable in trialing new content for a lower price. The nature of ad funded mobile content encourages greater interactivity between the mobile subscriber and the mobile content and advertising. Ad funded content available in the market is demonstrating the value of the opting-in strategy in gaining vital consumer information to allow advertisers to target their consumer market over the mobile platform with targeted, relevant advertising. When advertising over the mobile platform it is essential that the advertisements are relevant to the subscriber and ad funded content drives this practice. The interactivity with the content and advertising in ad funded mobile content will drive the market and content providers and advertisers will feel the benefit of subscriber uptake. Players in all aspects of mobile content and mobile advertising will become involved or affected by ad funded mobile content and will witness an alteration in business models and revenue due to the emergence of this practice. Players have started to enter the market with various formats of mobile content and will demonstrate the consumer acceptance of the product of ad funded mobile content. Mobile advertising and content will become intrinsically linked as the industry grows and this report will analyse the impact that this will have on the market. It will also analyse the reception of the practice by mobile consumers and how this will alter in the future.