The smartphone market in the US is huge and continues to grow as more and more people change their feature-phone for a new smartphone.
New figures for April 2012 show that nearly 110 million Americans owned a smartphone , which is up 44 per cent on the previous year. Additionally, almost half of the feature phone users who upgraded in the period choose to replace their mobile with a smartphone.
Amazingly, of the people upgrading to a smartphone for the first time 61.5 per cent choose an Android smartphone. This is a huge market share for a new market and one which Google will be very pleased with.
Apple's iOS platform came in second place getting a 25.2 per cent market share of those upgrading to smartphones. Microsoft's Windows Phone platform came in third place with a 7.1 per cent share, followed by the Blackberry platform which had a 4.8 per cent share.
The figures for those upgrading from smartphone to smartphone paint a slightly more balanced picture with 54.2 per cent choosing to upgrade to an Android smartphone. Meanwhile, 33.5 per cent upgraded to an Apple mobile, which highlights the brand loyalty of current iPhone owners.
The Blackberry platform sat in third place with 9.6 per cent of smartphone owners upgrading to a Blackberry smartphone, while the Windows Phone platform got just a 3 per cent share.
Android and Apple also continue to dominate in the European market and 3G will continue to report on the on-going battle in the smartphone market which looks set to ramp up further in the next year !
By Simon Thomas on 01st August, 2012