Europe : YooMedia plc, the interactive media group, has today launched the UK's first mobile phone video dating service in association with 3, the UK's leading third-generation network operator.

The service, operated by YooMedia's Dateline subsidiary, will be available from today to the entire 3 customer base, which is currently 3.02 million subscribers.

The Dateline 3G service enables mobile subscribers to find a prospective partner using the power of video through a simple and intuitive user interface on a mobile handset. The mobile video service is the latest in the Dateline product portfolio, which includes services for Internet, Interactive TV, IVR and mobile SMS and MMS - all tied into a large database of active single people and a sophisticated matching system.

Dateline 3G allows mobile users to create a sign-up, create a profile and to review prospective partners through their mobile phone. The service is designed to fit the particular operability of mobile phones by providing very simple navigation, timely updates, and content packaged in small clips.

While the launch of this product is in the ordinary course of business for YooMedia, it represents an important strategic goal. The directors do not expect the new service to have a material impact on the company's financial results for the year ending 31 December 2005. However, they are optimistic about the contribution that will be made in the following financial year.

Neil MacDonald, group managing director of YooMedia, said: 'The mobile phone is the obvious device for people interested in dating to use and the video clips really make the experience work. This is another example of YooMedia being able to leverage its excellent content and brands across all platforms.'