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New 3G Mobile Officially Launched

11th August ,2004

Europe : 3, the UK’s first video mobile network, is now offering customers the new NEC e228 in shops across the UK.

The NEC e228 video mobile is exclusively available on the 3 network with 3’s great value pay-as-you-go tariff, ThreePay. The NEC e228 is NEC’s sixth addition to 3’s handset portfolio and is now on sale in over 7,000 outlets across the UK.

The NEC e228 is designed to a high specification in performance, size and style and offers 3’s exciting video services, including person-to-person video calling, at unbeatable value.

The bar-design measures 129x53x21.5mm and weighs just 125g. It has two high-resolution cameras and a powerful speakerphone for hands-free video and voice-calling. It also has a high quality, 65,536 full-colour screen which is great for watching 3’s full-length music videos from BMG and football action from the Barclays Premiership.

The handset also offers email, an MP3 player, 19MB of internal memory and a memory card slot for a Sony MemoryStickTM Duo to store an extra 128MB of content. Additional features include vibrate alert, calendar function, calculator with currency converter and headset.

Gareth Jones, COO, 3 commented: “3 is shaking up the status quo in the UK mobile market by offering great value video mobiles and exciting mobile content. 3 is redefining what customers can expect to get for their money. It’s no surprise that the predecessor to the NEC e228 has been the UK’s best-selling pre-pay handset*. We expect the NEC e228, with its slimline design and high resolution camera, to be just as popular.”

Tony Hutson, Director, NEC UK said: “As the excellence of 3’s 3G experience gains increased traction in the UK, so its products and services continue to appeal to a wider and wider audience. We have been committed to working with 3 to ensure that its portfolio of handsets meets and exceeds customer demands for performance and functionality, and the launch of the e228 is the latest step in bringing the benefits of 3G to more mobile users than ever before – delivering an affordable and accessible device.”

ThreePay, 3’s ground-breaking pay-as-you-go tariff, offers pre-pay customers the same great value as contract tariffs. ThreePay video mobiles like the NEC e228 can be purchased in stores such as Argos, Superdrug and other high-street names like Carphone Warehouse and Phones4U. Top-up vouchers can be purchased in over 60,000 outlets, wherever you see the industry “top-up” sign.

NEC e228 specifications

· Dimensions – 129x53x21.5mm

· Weight – 125g

· 2x high resolution cameras, front and back

· TFT screen – 65,536 full-colour, high resolution 220x176 pixels

· Dual-mode 3G/WCDMA and 2.5G/GPRS

· Email, MP3 player, 19MB of internal user memory, memory card slot for a Sony MemoryStick DuoTM to store additional 128 MB of content.

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