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Samsung' Smallest VGA Camera Phone

9th August ,2004

ASIA : SAMSUNG Electronics, the world leader in digital technology, today announces the launch of its smallest triband VGA camera phone for the Singapore market, the compact and light SGH-E600C. Weighing only 85g, the sleek SGH-E600C exudes refined elegance and yet is fully feature-packed - just the perfect communications tool and fashion accessory to grace the hand (and handbag) of any modern, independent woman of today.

"SAMSUNG mobile phones have always been extremely popular with consumers who love small, compact clamshell phones. We see an increasing consumer demand for small fashionable yet technology-laden camera phones, particularly amongst today's women. The SGH-E600C combines the best of these worlds, winning consumers over with its stylish form factor and innovative technology features. Phone users today appreciate products that complement their lifestyle. We believe the SGH-E600C will meet the needs of these highly fashion-sensitive consumers," said Mr. Ng Long Shyang, General Manager, Telecommunications Products (Mobile Phones), SAMSUNG Asia Pte Ltd.

"Remember Me This Way" - Capture Vivid Pictures and Video
The SGH-E600C boasts a built-in (640 X 800) 300,000 pixel digital VGA camera that produces vivid images in full colour - just the thing to capture crisp, intense images of those precious moments to remember.

It has a multi-shot feature takes 6, 9 or 15 consecutive shots in either high speed or normal mode, and also a special matrix-shot feature that displays 4- or 9- shot collages on its screen.

In addition, the video (motion-JPEG) recording and playback feature of the SGH-E600C allows the recording of approximately 3 minutes worth of video.

"I Just Called To Say I Love You" - Photo Screen Your Calls
Know who's calling you instantly on the phone's external TFT-LCD screen. Fitted with a photo caller ID function, the SGH-E600C gives the ability to personalize every call with a photo on the outer screen.

"More Than This" - Other Advanced Features
The SGH-E600C gives true visual quality with its dual 65,536 colour TFT screen. Download new 64-chord polyphonic ring tones easily with its GPRS and experience rich, clear melodies.

The triband SGH-E600C supports GSM 900 MHz, DCS 1800 MHz and PCS 1900 MHz, ensuring constant communication and making the SGH-E600C the perfect traveling companion.

It also comes with a range of other functions such as JAVA, voice memo and a phonebook which stores up to 1,000 numbers.

"I've Been Waiting For You" - Pricing and Availability
The SGH-E600C is available immediately at recommended retail price of S$498 with a two-year plan, or S$648 without a plan. The SGH-E600C comes with an accessories pack comprising two batteries, travel charger and a neck-sling headset.

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