O2 launch wireless Men In Black2 Game

Digital Bridges announced it has launched two Men in Black IIT SMS games with mobile phone operator O2. Mobile phone users can now replicate the adventures of field agents Jay and Kay playing 'Back In Black' and 'Field Agent Training.' A Digital Bridges Java game based on Men in Black II will be available on O2 later in Q3 2002.

Back In Black is a single-player action-packed yet light-hearted adventure game in which the player takes on the challenging role of Field Agent Jay. Set in New York City, the game features the key locations and action scenes from the film including MiB Headquarters, the subway under worm attack and Jeebs Pawn Shop. Each location has its own unique style and plot based on key characters and events. The player moves around the different locations by selecting from a number of options, hunting aliens and fighting interplanetary immigrants along the way.
To start Back In Black, O2 subscribers simply text "scum" to the shortcode 2668

Field Agent Training is a simple multiple-choice trivia game. Set in the shadowy world of the mysterious Men in Black, the game places the player in the shoes of a rookie Field Agent. The player must correctly answer a number of multiple choice questions relating to both the fictitious Men in Black universe and popular X-File culture to gain promotion to the top of the MiB chain of command.
To start Field Agent Training, O2 subscribers simply text "agent" to the shortcode 2668

Mobile phone owners are also able to bring their phones to life with a collection of Men in Black II themed downloadable personalisation services such as ringtones based on the movie soundtrack as well as icons, logos, picture messages and voicemail greetings featuring many of the wise-cracking Men in Black II aliens. Furthermore, special DVD-style packages offering games and mobile entertainment services via credit points are available to buy off the shelf in selected High Street stores.

"Digital Bridges remains committed to bringing some of the most popular entertainment properties to mobile phone users," said Brian Greasley, Chief Executive Officer at Digital Bridges. "Men in Black II promises to be one of the biggest movies of the year and this will be the richest mobile entertainment offering to support a movie to date, encompassing multiple game titles, technologies and an entire suite of additional mobile entertainment offerings."