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Emblaze lands 2.5G GPRS wireless contract in Italy
6th August 2002

Emblaze Systems announce that WIND Telecommunicazioni, one of Italy’s premier telephone operators, has announced the launch of its advanced rich media-based services over a 2.5G GPRS network to the Italian mass market. During the past year WIND has deployed the Emblaze solution platform for a nationwide service. enabling WIND subscribers to use advanced multimedia services on their mobile devices. Such services include video and image based messaging between mobile phones and PCs, sending and receiving animated greeting cards, receiving news and sports updates, watching movies and theatre previews, music video clips, financial updates, weather and traffic reports etc.

Such services will be available to the mass market through the use of next generation color-screen mobile devices such as the new Nokia 7650, Sony-Ericsson P800, Samsung V100, Sendo Z100 and others. WIND Telecommunicazioni, with over 20 million customers, is the first Italian telecommunications company capable of offering integrated communication services for mobile, fixed line telephony and Internet access. It is a market leader in Italy for client growth in its new fixed and mobile telecommunications sectors, with a new client market share of 30 per cent.

“We are delighted to be a part of Wind’s exciting launch”. said Eli Reifman, CEO of Emblaze. “There is nothing better than actual deployments of services to mass markets in order to show that such “futuristic” services can become a part of our reality much sooner than we think. The future is here. Today. WIND are one of the first to prove it and there are hundreds of cellular operators sharing the same vision and conviction, who are prepared to launch 2.5G and 3G based services worldwide. This is not just a gimmick or “nice to have” applications. 25 years from now these services will change the very fabric of our communication culture and lifestyle.”.

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