magic4
announced a global partnership with Panasonic to incorporate its Enhanced
Messaging Service (EMS) client into the range of GD67 and GD87 handsets
launching later this year.
The GD87 mobile phone shown on the left.
Panasonic's
commitment to being the masters of design in leading edge
technology is reaffirmed by this latest range of handsets and itspartnership
with the leading provider of EMS and messaging technology.
“The
mobile handset market is rapidly moving towards the multimedia
experience and our latest range of handsets incorporating magic4’s
EMS technology enables Panasonic to deliver complete consumer satisfaction.
The new GD67 handset supports a full colour screen, polyphonic ring
tones, as well as the latest technologies such as GPRS and EMS. magic4
is a well established and respected leader in the mobile messaging industry
and its EMS client is a proven solution,” said Ken Hatano, General
Manager of
Product Planning at Panasonic.
Simon
Wilkinson, Chief Exectutive Officer, magic4 added, “We are delighted
to be announcing this partnership with Panasonic. Yet another leading
handset manufacturer views magic4 as the de-facto standard in EMS client
software which reconfirms our position as the leader in mobile messaging.
The magic4 EMS client will provide Panasonic users with applications
including the exchange of enhanced messages, downloading facilities
and high
quality ringtones.”
“magic4
is also working with many of its existing partners to deliver a
multimedia messaging client and has recently announced becoming an associate
partner with the MMS IOP forum working together to make MMS the next
industry standard.”
magic4
has a suite of messaging clients including EMS, MMS, wireless village
instant messaging and syncML, all developed in a modular format, enabling
mobile device manufacturers to deliver a seamless consumer user experience.
EMS
Explained
Enhanced Messaging Service (EMS) is a cross-industry collaboration between
handset manufacturers and solutions developers (such as magic4), to
embed
simple multi-media inside SMS messages.
EMS
gives mobile phone users new ways to express feelings, moods and
personality with as much ease as composing an SMS message. Unlike today’s
SMS, EMS will allow users to create and exchange pictures, ringtones
and
other melodies, by downloading them from the Internet or creating custom
media directly on the phone.
Each
Short Message has an area of data that precedes the text called the
User Data Header (UDH). In a normal SMS message this would not contain
any
data. However, when creating an EMS, all the media is stored within
this
User Data Header while the text is stored in the normal text area of
the
Short Message.
The
amount of information in each SMS is limited by the SMS standard. As
a
consequence, to include pictures and sound, the EMS message may be made
up
of a number of SMS messages. A process called concatenation combines
each
SMS into a single EMS message for delivery.
