Sony Ericsson is the first mobile phone manufacturer to launch its own channel on Android Market and its live. Sony Ericsson say that it will be available to the vast majority of users but it is an operator dependant feature ( i.e. some users will be unable to see the channel ).

The "My Apps" option in Android Market has been replaced with a link to the new Sony Ericsson channel, although if you press the menu key you will still have access to the "My Apps" option.

The new channel will be used to :

- Provide recommendations to help you find the best games & apps that enhance your Sony Ericsson ‘most entertaining' experience.

- Provide a way to easily find original apps from Sony Ericsson such as Timescape plugins etc.

- From time to time offer exclusive games & apps only available in this channel.

- Help development partners promote their apps & games giving them a highlighted market space to our consumers.