RIM Launches BlackBerry App World

RIM Launches BlackBerry App World

2nd April , 2009

US : Research In Motion has launched BlackBerry App World, a new on-device application store for BlackBerry smartphones. At launch, BlackBerry App World brings together a broad mix of personal and business applications for users to discover.

BlackBerry App World is immediately available to BlackBerry smartphone users in the United States, United Kingdom and Canada, with more country launches to follow. Users in these countries can download the BlackBerry App World application to their BlackBerry smartphone by visiting www.blackberry.com/appworld from their handset.*

BlackBerry App World is designed to automatically present the relevant catalog of applications available for a user’s specific BlackBerry smartphone model. Users can conveniently access BlackBerry App World over both Wi-Fi and cellular networks.

Mike Lazaridis, President and Co-CEO at Research In Motion, will highlight BlackBerry App World in his keynote this morning at CTIA 2009 in Las Vegas.

BlackBerry App World features currently include:

o Front Page Carousel - BlackBerry App World showcases several applications on its front page carousel, making it easy for users to browse through a select number of featured applications. Featured applications will vary from week to week, helping users discover new applications for practically every aspect of life.

o Top Downloads – The “Top Downloads” area on BlackBerry App World lists applications that are the most downloaded.

o Categories – BlackBerry App World will feature a variety of application categories. Current categories include:

Entertainment
Games
Maps and Navigation
Music and Video
News and Weather
Personal Finance and Banking
Personal Health and Wellness

Productivity and Utilities
Professional and Business
Reference and eBooks
Social Networking and Sharing
Sports and Recreation
Travel

o Search – BlackBerry App World includes a keyword search capability.

o Reviews – Applications on BlackBerry App World can be reviewed by users and those reviews are reflected in star ratings. Users can easily access and read reviews from other users, see screenshots and read a description of each application before they download it.

o Recommend – BlackBerry App World users can recommend applications to other people through email, PIN, SMS message or BlackBerry® Messenger.

o Application Storage – BlackBerry App World includes a folder called My World, which can keep track of applications the user has downloaded. It is a personal storage space that allows users to uninstall and re-install applications and to easily transfer purchased applications to a new BlackBerry smartphone.

BlackBerry App World supports both free and for-purchase applications.
Quotes:

“The BlackBerry platform provides a truly unparalleled mobile experience for millions of people and we are thrilled today to enhance that experience with a new app store that helps connect consumers with developers and carriers,” said Mike Lazaridis, President and Co-CEO. “BlackBerry App World aggregates a wide variety of personal and business apps in a way that makes it very easy for consumers to discover and download the apps that suit them while preserving the appropriate IT architecture and controls required by our enterprise customers.”

“BlackBerry App World provides a fantastic new resource for consumers and an equally exciting progression of business opportunities for our developer and carrier partners,” said Jim Balsillie, Co-CEO. “We are launching BlackBerry App World with a solid selection and we look forward to working with our partners to continue delivering the types of apps that best suit our customers’ personalized needs and interests.”

RIM expects approximately 1,000 applications to be posted by partners on BlackBerry App World this week, including applications from popular brands such as: