Europe : “Mobile operators are facing a number of challenges, including managing technology transition and growing ARPU. However, they also have a number of options: 3G opens an opportunity not only for mobile data but also for further growth in voice revenues.”

Inset is Alex Zadvorny (Senior Analyst) quoted.

The Western European Mobile Market: trends and forecasts 2005–2010 (6th Edition, April 2005) analyses the key trends driving the mobile market in Western Europe and presents detailed forecasts of the market up to 2010, including numbers of subscribers and subscriber mix, ARPU, retail spend and revenue, broken down into detailed categories (countries, technology generations and service types). It answers many key questions.

Which important trends are shaping the mobile markets in France, Germany, Italy, Spain, Sweden and the UK?

How do the key trends differ in these countries?
Is voice ARPU declining in all markets? What are the drivers of this decline and are there opportunities to grow voice ARPU?

To what extent have operators in different countries been successful in using non-voice services to increase ARPU?

Which categories of messaging and non-messaging (content) data services have been marketed and which have potential for future growth?

What is the progress of 3G adoption and for what sort of services can 3G technology be most efficiently used in the near future?

What proportion of total mobile service revenue will be billed for by operators, and how much revenue will third parties collect?

Which new technologies are available? Which of these have the greatest potential to drive revenue and which can be implemented in the neat future?

Forecasts of subscribers, ARPU and revenue are presented for Western Europe as a whole, as well as for six countries:
France
Germany
Italy
Spain
Sweden
the UK
The forecasts are broken down by three technology generations:
2G
2.5G
3G
... as well as by four market segments:
residential prepaid,r esidential contract, SMEs. large corporations ... and eight service categories :

voice person-to-person messaging – including SMS, MMS, email and IM data networking – the use of shared applications such as Microsoft NetMeeting, as well as access to corporate intranets, and to corporate database applications such as customer relationship management (CRM) and enterprise resource planning (ERP) applications or mobile workforce management

applications browsing – content that is made available over cellular networks without charge, other than those charges that apply for standard network access, including mobile-specific content (free-to-air information) and general Web access (Web browsing)

paid information – push or pull electronic content, delivered over cellular networks, for which a premium is paid over and above standard network access charges

entertainment services – downloading or accessing games, cartoons, music, video clips and other forms of entertainment over a cellular network. Messaging based on third-party content and interaction with other media (such as TV programmes) is included in this service category

m-commerce – transaction-oriented services, including e-pay facilities, mobile shopping portals, mobile banking and share trading, and bookings and ticketing, but excluding games and other forms of content

videotelephony – real-time, audio-visual, person-to-person communications.

Separate forecasts are presented for total mobile service revenue and for operator-billed revenue.

The Western European Mobile Market: trends and forecasts 2005–2010 (6th Edition, April 2005) is provided in PowerPoint and Excel formats to give you maximum flexibility.
Who should read this report?

The Western European Mobile Market: trends and forecasts 2005–2010 (6th Edition, April 2005) is essential reading for anyone wanting to understand the factors that will influence the nature and size of the Western European mobile market over the next six years. The slide-pack format makes the key issues quick and easy to digest, while the Excel data tables of forecasts make this report ideal for those wanting more detailed estimates for particular countries, market segments, technologies or services.

If you are making decisions regarding investments or strategies in the mobile market – whether for an investment bank, vendor, operator, systems integrator, IT vendor, portal, content provider, application developer or consultancy – you cannot afford to be without this report and its detailed forecasts.
Contents

Executive summary
Purpose and scope of report
Market trends across Western Europe
France
Germany
Italy
Spain
Sweden
The UK
Actions
Forecast methodology
Authors, acknowledgements and disclaimer
About Analysys reports and services
About the authors

Alex Zadvorny (Senior Analyst) specialises in European mobile markets and is Project Manager of the Analysys Research Mobile Networks and Services online database service. He has also worked on a number of strategic custom projects. Having begun his career in Ukraine, Alex worked as an equity analyst in London for several years before joining Analysys. As well as a degree in Economics, he holds an M.B.A. from INSEAD in France.

Katrina Bond (Principal Analyst) specialises in mobile telecoms, and has written reports for Analysys Research on the mobile content and entertainment market, Western European mobile forecasts, mobile data solutions for businesses, GPRS roaming, pricing of GPRS services, GPRS billing, mobile portals and ASPs and m-commerce. She is a regular contributor to Analysys Research’s Mobile Networks and Services online market intelligence service. Before joining Analysys in 1998, Katrina worked as a consultant in Australia.
Pricing Information

Up to five-user access to PDF or one paper copy of report + Excel data annex + half-hour of Analyst Support at £1700 excluding UK VAT.