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Sony Ericsson Takes PocketCinema |
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2nd April , 2004 |
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Distribution shall be via Sony Ericsson's Fun and Download service offering content directly to the consumer via the mobile phone and Internet, as well as via partnerships with wireless operators. The deal includes all current CinemaElectric's PocketCinema(TM) video and graphics content collections including ACTION SPORTS (extreme sports), ELECTRIC CATWALK (fashion and models) and MOVIE MESSAGES (greetings). PocketCinema(TM) is a downloadable motion picture that can be played on advanced Sony Ericsson mobile phones such as the P900, P800 and new K-700. PocketCinema(TM) greeting videos shall be made available in English, German, French, Spanish and Italian. Graphic downloads will also be offered in six lifestyle categories including wallpapers and screensavers custom formatted for Sony Ericsson handsets by CinemaElectric artists. The video files are compacted to less than 90 kb by CinemaElectric's Dense Media Format(TM) technology for delivery via WAP or MMS. James F. Robinson ( inset above ), CEO of CinemaElectric says, 'CinemaElectric is delighted to start our partnership with Sony Ericsson, a leader in bringing mobile imaging and video innovations to mobile phone users. This partnership significantly expands the distribution footprint for CinemaElectric and allows us to showcase our PocketCinema(TM) content on Sony Ericsson's world class imaging handsets.' CinemaElectric owns what is believed to be the world's largest library of formatted multimedia and video content for mobile devices. The company has a special focus on video content for mobile phone playback, both in the current 2.5G environments and into advanced, high-speed 3G networks. ABOUT CINEMAELECTRIC: CinemaElectric is a wireless services company and a leading provider of multimedia entertainment for mobile devices in more than 35 countries. The Hollywood-based studio produces downloadable PocketCinema(TM) video, MMS branded content &graphics, multimedia applications and CineSound(TM)audio ringers. |
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