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Users Baffled By Smartphones |
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1st April , 2004 |
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These findings follow quantitative research published by Intuwave in February, 2004 that showed that only 40% of IT managers had confidence in Smartphones as a business tool. Results point to core ‘hygiene’ factors not being addressed by device manufacturers and mobile network operators which are hitting the industry’s bottom line through increased product returns, lower service adoption and increased support costs. Andrew Wyatt, vice president of strategic marketing at Intuwave, said, “These are not just ‘nice to haves’: inadequately tested devices lead to product returns or - worst case scenario - product recalls that are costly and embarrassing while poorly set up phones are a key reason why operator support costs are set to escalate. Smartphones are growing in complexity and taking on many of the functions traditionally associated with the PC, so the industry needs a way of applying mature, automated testing procedures and the remote ‘diagnose and fix’ tools associated with the PC world to mobile devices. If this isn’t achieved, then the entire industry will simply haemorrhage money as Smartphones are adopted in greater numbers."
Key problems encountered by members of the focus group included core data services - such as MMS - not working properly, the complexity of setting up services and poor quality of support. One HR manager commented, “Feedback has been mixed; as a tool Smartphones are very useful but the set up has caused more than a few headaches." This is not the response that the industry needs if its plans to increase business usage of the advanced data service functionality offered by Smartphones are to be realised.
Wyatt continued, “Business users are a mobile operators’ most profitable and least price-sensitive market segment and a logical consumer of the advanced data services that are now available. However, if services don’t work out of the box as they should then people simply won’t use them. Addressing testing and customer and service issues will therefore not only cut costs but increase revenues.” |
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| Chaoticom, Inc. announced today that the Chaoticom Mobile Music Solution was selected as the Most Innovative Mobile Music Application at the CTIA 2004 Mobile Music Awards. |
| Alternative Broadband Wireless Access Technologies |
| The mobile industry is beginning to look towards Alternative Broadband Wireless Access technologies to power data services as it becomes increasingly evident that WCDMA, particularly the Frequency Division Duplex |
| Users Baffled By Smartphones |
| Intuwave, the mobile software specialist, has conducted focus groups of business Smartphone users that highlighted concern with Smartphone quality and customer service. |
| Push To talk Over Cellular Wireless (PoC) Phase 1 |
| onim Technologies, the leader in enabling wireless data networks to deliver services including the Push-to-Talk (PTT) capability, today announced that the Push to talk over Cellular (PoC) Phase 1 specification |
| Push To Talk Over-The-Air Wireless Test System |
| Spirent Communications announced the commercial release of its new Push To Talk Over-The-Air (PTT-OTA) Test System. Spirent’s PTT-OTA Test System is the first-to-market solution to meet the test challenges associated with CDMA networks and handsets that support Voice over IP (VoIP) PTT. |
| 3G FOMA Subscribers Top 3 Million |
| NTT DoCoMo, Inc. and its eight regional subsidiaries announced that subscribers to DoCoMo's FOMA® third-generation mobile service surpassed the three million mark |
| Emblaze Delivers 2.5G Wireless Handsets |
| Emblaze Mobile announces that it has delivered the world's first customized multimedia handset to Partner Communications, the top mobile network operator, which operates under the Orange brand in Israel. |
| Swisscom Mobile complements WLAN and UMTS with EDGE |
| Swisscom Mobile plans to set up a nationwide mobile broadband network that combines WLAN, UMTS and EDGE technologies |
| Latest Mobile Phones Could Be The Best Medicine |
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| New Mobile Media Processors for Mobile Phones |
| Mobile Media Processors (MMPs) for mobile phones and other handheld devices, which will be available in sample quantities from April 2004. |
| 3G FOMA-Compatible Controller for Appliances |
| The controller itself connects to the FOMA network via a data card that can be connected to the unit via a PC card slot. |
| Video Streaming on 3G Mobile Phones |
| Addressing an industry-wide need for real-time performance in Flash memory management software, |
TODAY'S
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| TODAY'S
PRESS RELEASES |
Europe
: Intuwave, the mobile software specialist, has conducted focus groups
of business Smartphone users that highlighted concern with Smartphone
quality and customer service.