Backman
23-10-2007, 10:35 AM
Europe UK : MATERNA announces the launch of a new content delivery platform for O2 Active powered by its Mobile Application and Content Server (MACS). MACS can deliver all types of mobile content ringtones, pictures, games, alerts as well as rich media full-track music and videos. The first O2 Active content service to go live on MACS is games with other content types to follow.
MACS enhances O2's content marketing and service management capabilities through its reporting and promotional functions. Its real time reporting and enquiry services are accessible by all content stakeholders - product managers, content partners, customer care and operations. MACS promotional services allow O2 to step up from a price-only sales proposition to a variety of innovative marketing propositions, including Happy Hour, Buy One Get One Free (BOGOF), Bundles and Packages. So MACS increases O2's potential market, reduces its marketing costs and supports a wide range of value propositions.
Read Full story plus photos here (http://www.3g.co.uk/PR/Oct2007/5320.htm)
MACS enhances O2's content marketing and service management capabilities through its reporting and promotional functions. Its real time reporting and enquiry services are accessible by all content stakeholders - product managers, content partners, customer care and operations. MACS promotional services allow O2 to step up from a price-only sales proposition to a variety of innovative marketing propositions, including Happy Hour, Buy One Get One Free (BOGOF), Bundles and Packages. So MACS increases O2's potential market, reduces its marketing costs and supports a wide range of value propositions.
Read Full story plus photos here (http://www.3g.co.uk/PR/Oct2007/5320.htm)