Backman
30-05-2007, 10:47 AM
Virgin Media's Big Brother sponsorship starts tomorrow as the new series goes to air on Channel 4. The Virgin Media idents will feature Big Brother footage from the series in other countries with spoof subtitles plugging Virgin Media products.
They will also use a tagline reading 'For a happy housemate'. Products being advertised will include mobile, broadband, fixed line and the V Festival and around 60 idents will be screened over the course of the series.
MORE (http://www.mobiletoday.co.uk/content/16296.asp?men=2&sub=6)
They will also use a tagline reading 'For a happy housemate'. Products being advertised will include mobile, broadband, fixed line and the V Festival and around 60 idents will be screened over the course of the series.
MORE (http://www.mobiletoday.co.uk/content/16296.asp?men=2&sub=6)