sporkguy
02-03-2006, 04:50 PM
As many of you have been aware for a couple of months now, Orange are planning on refreshing our current pay monthly talkplans as of 1st April 2006.
Last year it was Orange's strategy to refresh its PAYG talkplan, and offer more to reward loyal customers such as 'Repay Prepay', 'Bonus Topup' & 'Upgrade Reward' - Each had its own benefit, but somehow pay monthly customers felt a little left out.
Because of this, Orange started to offer a loyalty upgrade for existing customers who were in months 10-12 of their contract (and outside of their contract period) the chance to upgrade into an 18 month contract and have either 10% line rental discount, or free weekend calls.
As popular as this was, its had quite a negative reception - especially with Orange Shops and independents. Orange cut commission payments on normal 12 month upgrades, and only rewards phone trainers and dealers with high payouts on 18 month loyalty upgrades and new connections...
So what about the new talkplans? Well the codename for them at the moment is Tempest and all is very hush hush outside of the upper management of Orange at the moment.
All I have for you at the moment is an internal document hinting at what the new talkplans will offer.
As soon as I get more specific info for you (I will be going on a training course in the next couple of weeks), I'll let you all know, if it doesnt leak before I get chance to.
So here's the document.. make of it what you will.. will be interesting to see if Orange's new Serviceplans will be competitive to keep up with 3 and O2.
Cheers,
Sporky
http://img89.imageshack.us/img89/5541/stampede0qv.th.jpg (http://img89.imageshack.us/my.php?image=stampede0qv.jpg)
Last year it was Orange's strategy to refresh its PAYG talkplan, and offer more to reward loyal customers such as 'Repay Prepay', 'Bonus Topup' & 'Upgrade Reward' - Each had its own benefit, but somehow pay monthly customers felt a little left out.
Because of this, Orange started to offer a loyalty upgrade for existing customers who were in months 10-12 of their contract (and outside of their contract period) the chance to upgrade into an 18 month contract and have either 10% line rental discount, or free weekend calls.
As popular as this was, its had quite a negative reception - especially with Orange Shops and independents. Orange cut commission payments on normal 12 month upgrades, and only rewards phone trainers and dealers with high payouts on 18 month loyalty upgrades and new connections...
So what about the new talkplans? Well the codename for them at the moment is Tempest and all is very hush hush outside of the upper management of Orange at the moment.
All I have for you at the moment is an internal document hinting at what the new talkplans will offer.
As soon as I get more specific info for you (I will be going on a training course in the next couple of weeks), I'll let you all know, if it doesnt leak before I get chance to.
So here's the document.. make of it what you will.. will be interesting to see if Orange's new Serviceplans will be competitive to keep up with 3 and O2.
Cheers,
Sporky
http://img89.imageshack.us/img89/5541/stampede0qv.th.jpg (http://img89.imageshack.us/my.php?image=stampede0qv.jpg)