A1c
17-11-2004, 07:49 PM
Edited from Mobile Today (17/11/2004):
T-Mobile's 3G coverage is still under 50 per cent of the population, revealed UK managing director Brian McBride.
McBride was hosting a press conference to discuss the latest developments in its Wi-Fi roll-out and to showcase new products.
"We will see a steady build-up (in 3G coverage). Today we certainly have less than 50 per cent. But we have to get to 80 per cent by 2008 as part of the conditions of our licence", he said.
"We don't want to cover every hill and glen in the country. We can tell from 2.5G where the revenue is, and we will be doing commuter routes and the like. It will be some time before places like north Wales get it", he added [...]
McBride emphasised T-Mobile's 3G strategy was currently aimed at business users. A new term, "Office in Your Pocket", has been registered as a trademark to encompass T-Mobile's services for businesses.
New products such as the new Fusion card, which integrates 2.5G, 3G and Wi-Fi networks; the BlackBerry 7290; and the latest tri-band T-Mobile PDA, the MDA 111, will come under this banner.
McBride said the whole concept was about giving people their office environment when they were not actually in the office.
"This is changing the way business is done, where it is done and when it is done. Customers can increasingly access whatever they need, wherever they are, whenever they want", he said.
"Although Blackberry is popular it doesn't meet the needs of all users. The main thing people want access to when they are away from the office is e-mail. But BlackBerry only meets 80 per cent of the needs of about 80 per cent of the people out there". [...]
He confirmed that T-Mobile would not be following Vodafone's lead by releasing a massive amount of 3G handsets for Christmas.
"We are not going to do a Vodafone and bring out 18 3G handsets. That's not the way we want to go. We will have some 3G handsets out there before Christmas.
"There will be a couple of Nokias, a Samsung and a Motorola. We still haven't got our hands on enough volume, but we don't see that this will be a big revenue spinner.
"This won't be the Christmas for the 3G market. I think next year it will start to grow. Our approach is to get the service right first.
"It's not all about toys and technology, it's about finding ways to get people to spend money with us, with our jukebox and news Xpress service, for example".
Full story:http://www.mobilenewscwp.co.uk/cgi-bin/show_more.cgi?id=7601&referer=lister.cgi&area=News
T-Mobile's 3G coverage is still under 50 per cent of the population, revealed UK managing director Brian McBride.
McBride was hosting a press conference to discuss the latest developments in its Wi-Fi roll-out and to showcase new products.
"We will see a steady build-up (in 3G coverage). Today we certainly have less than 50 per cent. But we have to get to 80 per cent by 2008 as part of the conditions of our licence", he said.
"We don't want to cover every hill and glen in the country. We can tell from 2.5G where the revenue is, and we will be doing commuter routes and the like. It will be some time before places like north Wales get it", he added [...]
McBride emphasised T-Mobile's 3G strategy was currently aimed at business users. A new term, "Office in Your Pocket", has been registered as a trademark to encompass T-Mobile's services for businesses.
New products such as the new Fusion card, which integrates 2.5G, 3G and Wi-Fi networks; the BlackBerry 7290; and the latest tri-band T-Mobile PDA, the MDA 111, will come under this banner.
McBride said the whole concept was about giving people their office environment when they were not actually in the office.
"This is changing the way business is done, where it is done and when it is done. Customers can increasingly access whatever they need, wherever they are, whenever they want", he said.
"Although Blackberry is popular it doesn't meet the needs of all users. The main thing people want access to when they are away from the office is e-mail. But BlackBerry only meets 80 per cent of the needs of about 80 per cent of the people out there". [...]
He confirmed that T-Mobile would not be following Vodafone's lead by releasing a massive amount of 3G handsets for Christmas.
"We are not going to do a Vodafone and bring out 18 3G handsets. That's not the way we want to go. We will have some 3G handsets out there before Christmas.
"There will be a couple of Nokias, a Samsung and a Motorola. We still haven't got our hands on enough volume, but we don't see that this will be a big revenue spinner.
"This won't be the Christmas for the 3G market. I think next year it will start to grow. Our approach is to get the service right first.
"It's not all about toys and technology, it's about finding ways to get people to spend money with us, with our jukebox and news Xpress service, for example".
Full story:http://www.mobilenewscwp.co.uk/cgi-bin/show_more.cgi?id=7601&referer=lister.cgi&area=News